Andrew
Hermans’ article, “Production,
Consumption and Labour in the Social Media Mode of Communication and Production” discusses
the increase of user
generated content (UGC) within digital culture. The emergence of blogs and social news
sites have creates a shift from the broadcast model of mass communication characterized
by a one -to – many relationship between producer and consumer, the social web has moved us into a many-to-many dynamic of the
circulation of media content. There are two principle axes of empowerment of
the emergent social media mode that of production of content creation and
content distribution.
The Web
1.0 was characterized by a structure of production and consumption of content,
Web 2.0 created a different experience for the consumer, it is based upon an
“architecture of participation” which allowed for blurring of the boundaries
between producer and consumer and allowed for a “participatory culture” of
media production and consumption.
The video below is a commercial for Google Glasses; will this be normality in the future? Do
you believe the Web 3.0 will incorporate this type of virtual realties and
augmentation?
Considering the next step for technology in the emergence of the Web 3.0, what
will be the new dynamics of flow as a mode of consumption and production?
I definitely think technology incorporation virtual realities and augmentation will be normalized in our future, and will be part of the Web 3.0. We can already see a lot of focus in developing such technologies with Google Glasses, Microsoft HoloLens and Oculus Rift. I think these technologies will further blur the lines between consumption and production. I think these technologies will enable its consumers to create content more instantaneously than ever before. The advertisement for Microsoft HoloLens shows how people will be able to manipulate the design of products in a hologram form, which can then be produced into actual goods. With Google Glasses acting as an extension of your body, you can simply tell it to video tape and in a matter of seconds you can capture a moment that can instantaneously be shared online, all through commands to your own glasses.
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