Wednesday 14 October 2015

India's Silicon Valley: Bengaluru

Materialities of communication are based on registers/scales of materiality (Herman September 30, 2015). Social structures, geography, infrastructures, technologies and materialities of social/cultural practices all work together to create the materiality of Silicon Valley. Silicon Valley became the number one area for start-up companies and high tech corporations in the USA due to its support of innovation and entrepreneurship. The social and business ideologies of Silicon Valley allowed for openness for new ideas and new possibilities for technological change.

In Packer and Wiley’s “Strategies for Materializing Communication” they identify five key terms which play a role in five key themes which all together recreate a materialist understanding of communication (economy, technology, space, body, and discourse) (p. 112). In the case of Silicon Valley the term ‘space’ is very important because the location (in the USA) and the buildings/infrastructure; the physical aspects of the offices as well as the governmental/business infrastructure which has allowed for a certain way of running these tech corporation. The term affordances would relate to the success of Silicon Valley because of the call to action and the opportunity for technological innovation in the USA at that time.

Given the reasons behind the success of Silicon Valley in the USA, do you think it is possible for India to have the same level of success with their smaller version of Silicon Valley; Bengaluru?

Watch Video: https://www.youtube.com/watch?v=whgcngbOTMQ - India’s Silicon Valley

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