In
Network Market, Fisher writes about markets becoming increasingly disembedded
from society, which is part of a broader social transformation from Fordism to
post-Fordism, dominated by two trends: marketization and disorganization (Fisher,
2009). This blog post is particularly concerned with marketization, which involves
“the increasing dominance and scope of markets in social life” (Fisher, 2009). Here, Fisher is referring to the fluidity idea of
hyper flexibility, which is essentially the idea that people can make their own
hours and that the traditional 9:00 a.m. to 5:00 p.m. job is on the decline. As
a result, the markets that we are working in have become increasingly tied to
social life as well, as there is an increasingly blurred line between the
definition of work life and social life. Fisher also writes about
methodological individualism, which suggests the idea that all actions are
performed by individuals, and that the analysis of social reality must therefore
start from individuals (Fisher, 2009). This means that it is important for us
as individuals to be in precarious unstable networks, as it causes us to engage
in a perpetual discovery, wherein individuals are constantly looking to seek
out new ways of doing things, rather than settling into a routine. In this
sense, precarious unstable networks are necessary, as we must adapt to keep up
with the ways of the social changing world, if not, then we will fall behind. This
relates to the conversations regarding the increasingly precarious nature of
today’s labor force, which has come up time and again throughout this semester.
We have discussed Uber as a form of precarious labor. Airbnb is another good
example. Attached is a recent article from the Globe and Mail with regards to
earning money in the sharing economy, specifically through Uber and Airbnb. I
found it to be a very interesting and relevant article, especially as it is
highlights some of the issues surrounding the risky nature of today’s
workforce.
My question
for you guys is, do you know anyone that has earned
money as an Uber driver or by renting their home, or part of it, through Airbnb?
If not, would you ever consider them as a possible money making opportunity? Why or why not?
Fisher,
Eran. Media and New Capitalism in the
Digital Age: The Spirit of the Networks. New york: Palgrave MacMillan,
2010.