Hermans
article “Production,
Consumption and Labor in the Social Media Mode of Communication and Production” discusses
how pervasive Facebook has become as a social networking site in terms of being
one of the dominant modalities of reoccurring communication; it operates as a mode of making meaning through communication and a platform that makes money through production.
Our ability
to communicate with others and socialize, presents us with the risk of
forgetting about power relations that determine whose property and
communication is to command.
Facebook’s Terms of Service for Confirmation:
You hereby grant Facebook an irrevocable, perpetual,
non-exclusive, transferable, fully paid, worldwide license (with the right to
sublicense) to use, copy, publish, stream, store, retain, publicly perform or
display, transmit, scan, reformat, modify, edit, frame, translate, excerpt,
adapt, create derivative works, and distribute any User Content [remotely
related to you].
This passage is
from Facebook's Terms of Service, stating that they collect the records of users actions while using their platform, with this knowledge; does this discourage
you from using Facebook or social media in general? There are alternate social
media platforms, which do not store the records of users, why do you believe
that users are mainly active on Facebook instead?
Yes I will continue to use Facebook because of the platform it has established. Although there are other social media sites that are similar to Facebook that do not store my records; more than one billion people are on Facebook. Facebook is available for us to make money off of it as well. We can create a Facebook page for a brand or product for free which is available for anyone to see it (free marketing). I believe people still use Facebook because it was an innovational website that a lot of people started using. It does not make sense for people to start using a new social network that does the same thing as Facebook because not as many people would be on that social network which would defeat the purpose.
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